Over-The-Top (OTT) Video Ads
Reach cord-cutters on streaming platforms with targeted TV-style spots. Geo-targeting by DMA, zip code, or custom geo-fence for maximum impact.
Over 80% of consumers have cut the cord on traditional cable TV. Don't let your dealership miss out on this massive, engaged audience. OTT advertising delivers the impact of television with the precision targeting of digital marketing.
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Why Choose OTT Video Advertising?
Over-The-Top (OTT) advertising allows you to reach viewers who have cut the cord on traditional cable TV. These consumers are actively engaged with streaming content, making them prime targets for your automotive marketing messages.
With OTT video ads, you get the impact of television advertising combined with the precision targeting of digital marketing. Your ads appear on popular streaming platforms where your target audience spends their time.
Unlike traditional TV advertising, OTT allows you to track every impression, measure engagement, and optimize campaigns in real-time. This means better ROI and more qualified leads for your dealership.
Advanced Geo-Targeting
Target by DMA (Designated Market Area), zip code, or create custom geo-fences around competitor locations, service centers, or high-traffic auto events.
Pinpoint your ideal customers with surgical precision, ensuring your ad budget reaches only the most qualified prospects in your market area.
Reach Cord-Cutters
Connect with the growing audience of streaming platform users who have moved away from traditional cable television.
Tap into a demographic that traditional TV advertising can't reach. These tech-savvy consumers are actively shopping and ready to buy.
TV-Style Impact
Deliver high-impact video advertisements that capture attention and drive brand awareness, just like traditional TV spots.
Full-screen, high-quality video ads that command attention and create lasting brand impressions that drive showroom visits.
The OTT Advantage for Dealerships
Discover why leading automotive dealerships are shifting their advertising budgets to OTT platforms and seeing remarkable results.
Measurable ROI
Unlike traditional TV advertising where you're left guessing about effectiveness, OTT provides detailed analytics on every impression, click, and conversion. Track exactly how many viewers saw your ad, engaged with your message, and visited your showroom.
Our clients typically see a 3-5x improvement in cost-per-lead compared to traditional TV advertising, with full visibility into campaign performance.
Flexible Budgets
Start with any budget size and scale up as you see results. OTT advertising doesn't require the massive upfront investment of traditional TV spots, making it accessible for dealerships of all sizes.
Whether you're a single-location dealership or a multi-store operation, OTT allows you to compete effectively without breaking the bank.
How OTT Video Ads Work
Our proven process ensures your OTT campaigns deliver maximum impact and measurable results for your dealership.
Strategic Targeting
We identify your ideal audience based on demographics, location, and viewing behavior to ensure your ads reach the right people.
Our team analyzes your market, competitor activity, and customer data to create hyper-targeted campaigns that reach qualified buyers at the perfect moment in their purchase journey.
Platform Distribution
Your video ads are distributed across popular streaming platforms where your target audience consumes content.
We place your ads on premium platforms including Hulu, Roku, Amazon Fire TV, Apple TV, and more, ensuring maximum reach and engagement across all devices.
Performance Tracking
Real-time analytics track impressions, engagement, and conversions to optimize your campaign performance.
Get detailed reports showing exactly how your ads are performing, with insights that help us continuously refine and improve your campaigns for better results.
Continuous Optimization
Our team doesn't just set up your campaign and walk away. We continuously monitor performance, test different creative variations, and optimize targeting to ensure you're getting the best possible return on your investment.
- ✓A/B testing of ad creative and messaging
- ✓Real-time budget reallocation based on performance
- ✓Monthly strategy reviews and recommendations
- ✓Dedicated account manager for personalized support